The Incentive Research Foundation (IRF) has announced its 18th Annual Incentive Invitational. The Invitational will be held in Las Vegas, April 27 through May 1, 2011, and headquartered at the ARIA Resort & Casino. The highly acclaimed Incentive Invitational event is known for bringing together top incentive buyers and corporate decision makers, along with incentive professionals from leading travel organizations around the world, for a host of business networking events and educational seminars.

Sponsored by many hosts in Las Vegas and worldwide, the IRF’s Incentive Invitational is the foremost fundraising event for incentive industry research. The 2010 Incentive Invitational, held this past May at the Broadmoor in Colorado Springs, CO, played host to more than 400 guests. This level of industry participation was a testament to the importance of business relationship development. “At the IRF we are extremely grateful to the Broadmoor and all of our 2010 sponsors for making the 17th Annual Invitational a fantastic success. We fully expect the 18th Annual Incentive Invitational to raise the bar as both a networking and educational event,” says Melissa Van Dyke, IRF president. “As always, the money that is raised at the Invitational will go directly toward executing much needed research on incentive usage, trends, best practices, and case studies.”

In addition to ARIA Resort and Casino, co-hosts in 2011 include The Cosmopolitan of Las Vegas, Wynn/Encore, The Venetian Palazzo Resort Hotel Casinos, Las Vegas Convention & Visitors Authority, AWG Inc. (Alan Waxler Group), Destinations by Design, USA Hosts, MGM Resorts Events, JW Marriott Las Vegas, Maverick Aviation, Richard Petty Driving Experience, and other destination hosts and sponsors in Las Vegas. A direct web link to more information on the 18th Annual Incentive Invitational is available at: http://invitational.theirf.org/. Or, you may contact The Opus Group at (305) 234-1077 or lisa.cherry-perks@theopusgrp.com for information on participating as a sponsor or hosted buyer attendee.

About the IRF:
The Incentive Research Foundation funds and promotes independent research to advance the science and enhance the awareness and appropriate application of motivation and incentives in business and industry globally. The goal is to increase the understanding, effective use and resultant benefits of incentives to businesses that currently use incentives and others interested in improved performance. For more information, and to download IRF research, go to www.TheIRF.org.