First Hotel Brand Dedicated to Wellness Opens Third Hotel in Growing Portfolio

InterContinental Hotels Group (IHG), one of the world's leading hotel companies, recently announced the opening of the EVEN^® Hotels brand's third hotel and first New York City location. Located at 321 West 35 ^th street, the 150-room flagship EVEN Hotels New York - Times Square South sits in the heart of Midtown Manhattan. EVEN Hotels is IHG's newest lifestyle hotel brand, and was created with wellness at its core. The brand is designed to help travelers Eat Well, Rest Easy, Keep Active and Accomplish More, making it ideal to better serve wellness-minded travelers in the NYC area. NYC hosted a record 55.8 million visitors in 2014, a record expected to be eclipsed in 2015. It also has more Fortune 500 company headquarters than any other city in the world and is considered the international capital of business.

Jason Moskal, vice president, Lifestyle Brands, The Americas, IHG said: "We are thrilled to launch our flagship EVEN Hotels property in the heart of Midtown Manhattan. As the only holistic wellness brand in the hotel industry, we are dedicated to helping wellness-minded guests traveling to New York City find their balance while on the road. This new hotel also demonstrates the continued momentum behind our newest hotel brand and our commitment to providing the EVEN Hotels brand experience wherever our target guest both lives and travels to."

As soon as guests arrive, natural elements of wood, sand, rock and living plants create a welcoming and revitalizing space. The hotel offers different design and technology elements to help guests maintain the balance they desire. Guests can also expect a personalized service culture where team members champion wellness and inspire guests to stay on track while on the road.

Eat Well - The Cork & Kale Market and Bar offers a menu of freshly prepared food items such as a Yogurt Bowl with house made granola, a customizable Signature Black Kale Salad , flatbreads, all-natural burger and indulgent desserts. Guests can also enjoy hand-crafted cocktails made with organic and natural ingredients, freshly-squeezed orange juice from a Citrocasa machine and free filtered water available throughout the hotel.

Keep Active - For guests desiring a great workout, the property features a natural light filled 1,200 sq. ft. Athletic Studio, which wraps around the ground floor level. Spin and yoga classes are offered in addition to morning runs off the Hudson River led by the property's Chief Wellness Officer.  For those who prefer to work out on their own, guestrooms feature an In-Room Training Zone, which includes a foam roller, yoga mat, yoga block, core exercise ball and the EVEN Hotels Trainer, a mounted fitness wall which includes resistance bands. The brand also developed 19 fitness videos and a robust in-room training guide, which shows guests different ways to use the equipment.

Rest Easy - Restful environments are essential to maintaining balance, and a calming, open design throughout EVEN Hotels sets a relaxing tone within the property. Guestrooms offer a modern yet comfortable environment and feature eucalyptus fiber linens that offer a cooler sleep; fully glass-enclosed rainfall showers; naturally derived bath products exclusively available from EO and color LED mood lighting.

Accomplish More - Ergonomically designed movable work spaces at the property are configured to integrate with guests' preferences, ensuring they can complete work comfortably and efficiently. Guestrooms feature both moveable desks and stand-up desk options. Places to sit back, relax and catch up on the day include the brand's first Wellness Den, offering guests access to table games, music and a reading corner, as well as stadium seating. Free Wi-Fi is also available throughout the hotel.

Beyond the physical property, EVEN Hotels supports the needs of travelers through wellwellwell.com, a wellness travel site designed to provide useful content such as articles and tips on how to exercise, eat, rest and find the best local places while traveling to cities across the country. Written by a dedicated editorial team of health and wellness leaders, lifestyle experts and seasoned travelers, wellwellwell.com is a go-to source for healthier, happier travel.

The hotel is owned by EVEN Hotel 35, LLC and is managed by IHG.  

EVEN Hotels is expanding rapidly with three open hotels, in Manhattan, New York, Rockville, Maryland and Norwalk, Connecticut, and five hotels in the pipeline including two New York City area hotels (one in Manhattan and one in Brooklyn); Seattle, Washington; Miami, Florida and Omaha, Nebraska.