Shep Hyken, customer service expert and best-selling author of The Cult of the Customer, shares 10 compelling reasons to deliver an amazing customer service experience. In a tough economy, customer service is more important than ever. It creates a competitive advantage and can help reduce costs, employee turnover and more.

• Amazing customer service builds credibility, trust and confidence, which can lead to customer loyalty.
• It can help the marketing and sales budget. It costs less to keep existing customers than it does to create new ones.
• Delivering amazing service creates a buzz, word-of-mouth marketing and referrals, again helping the marketing budget.
• When you deliver amazing customer service it can lead to existing customers buying more.
• It saves money. When you do it right the first time, you don't have to fix it the next time.
• Customer service can give your company a competitive advantage.
• Amazing customer service can help make price less relevant.
• Customer service focused companies are usually employee-focused companies, thereby creating a better place to work. That means lower turnover, which could mean savings in hiring, training and more.
• Customer service superstar companies are usually more profitable than the ones that aren't.
• Customer service helps get and keep customers, and... without customers, you don't have a business.

About Shep Hyken: Shep Hyken, is the Chief Amazement Officer (CAO) of Shepard Presentations, LLC. As a speaker and author, Hyken helps companies build loyal relationships with their customers and employees by helping them deliver amazing levels of customer service. He is the author of the Wall Street Journal best-selling book, The Cult of the Customer: How to Create an Amazing Customer Experience That Turns Satisfied Customers into Customer Evangelists. For more contact Shep Hyken; (314) 692-2200 or shep@hyken.com. Web: www.Hyken.com.