Downtown Milwaukee's Baird Center has reshaped the region's event landscape with a $456 million expansion that doubled its original size. Now, one of the largest and most versatile venues in the Midwest, Baird Center is where innovation meets accessibility, further anchoring Milwaukee as a premier destination for a diverse array of conventions, trade shows and sporting events.
The expanded Baird Center has introduced a new realm of possibilities. Within its impressive 1.3 million square feet, a host of new features are aimed at enhancing the attendee experience, including:
· 300,000 contiguous square feet of exhibition space
· 52 state-of-the-art breakout rooms
· The breathtaking rooftop Baird Ballroom and Baird Sky View Terrace with skyline views
· 400 covered parking spaces
· 22 loading docks
Additionally, thoughtfully designed sensory rooms, all-gender restrooms and dedicated spaces for nursing mothers ensure a welcoming experience for clients, guests and employees. Sustainability is at the core of Baird Center's transformation, too. Having recently received LEED Gold certification, the venue stands out for its green initiatives, which include a solar roof, stormwater management system, bird-friendly glass and an on-site food digester.

Beyond its cutting-edge facilities, Baird Center celebrates the city itself. Home to the We Energies Foundation Art Collection, Baird Center showcases a carefully curated display of 56 original works that reflect the culture, diverse communities and landscapes of Milwaukee and its surrounding region.
The walls tell the story of Milwaukee's history, resilience and bright future, offering visitors a captivating artistic experience even if they don't have time to explore the city beyond Baird Center. With contributions from 34 talented artists, 21 of whom have deep ties to Wisconsin, the collection showcases diverse perspectives and artistic styles, further highlighting Milwaukee's world-class cultural offerings. With the fusion of art, functionality and hospitality, Baird Center delivers an experience beyond business, immersing attendees in the essence of Milwaukee's uncommon coast.
Step outside Baird Center, and you'll find yourself in the heart of a city teeming with excitement and cultural richness. Popular attractions, James Beard Award-winning restaurants, and a vibrant nightlife are all within walking distance. At the same time, the addition of new venues, including the luxurious Trade Hotel and the eagerly anticipated FPC Live music venue, will cement Milwaukee's reputation as a top-tier destination for live entertainment.
Milwaukee is a diverse destination with 191 distinctly different neighborhoods. From its very beginnings, Milwaukee has proven itself to be a place where people from all over the world come together to form a community of great cultural diversity. Milwaukee's diverse population, which is roughly 40% Black, has influenced every facet of the city's evolving personality and created the dynamic Milwaukee that exists today.
Located just 90 minutes north of Chicago and within a day's drive of one-third of the U.S. population, Milwaukee is easy to get to and even easier to navigate. The highly-ranked Milwaukee Mitchell International Airport offers nonstop service to 35+ cities and is just minutes from downtown. Amtrak also serves the city, along with a variety of buses and even a high-speed ferry. Once here, visitors can take advantage of a walkable downtown that can be explored on foot with the use of the Bublr Bikes bike share program
When it's time to plan your next meeting or event, our dedicated team is ready to help every step of the way. From planning logistics to event promotion, we're here to deliver the first-class services you need to make your Milwaukee meeting a success. Let's get started.

Jessica Jacobs
National Account Executive
jjacobs@milwaukee.org
(414) 287-6234