Black Meetings & Tourism - READY TO PLAY? READY TO CONNECT? TAMPA BAY IS READY FOR YOU

Industry Briefs
READY TO PLAY? READY TO CONNECT? TAMPA BAY IS READY FOR YOU
Thrill seekers, explorers, foodies, convention goers and laid-back vacationers rejoice! Tampa Bay is ready to play and ready to connect. Visit Tampa Bay is investing $6 million in sales and marketing efforts, including $1.4 million into a November and December paid-media campaign, aimed at reminding discerning travelers that now is the perfect time to plan their visit. Starting November 1 through the end of December, travelers in key domestic and international markets will see a brighter spotlight on Tampa Bay, illuminating the region's unique offerings and readiness to welcome visitors, despite the challenge of recent storms. Produced in conjunction with agency of record FKQ Advertising + Marketing, Tampa Bay's historical visitation data and perceptions about Florida in targeted markets following Milton and Helene were analyzed to develop the upcoming fall campaign. Visit Tampa Bay's President and CEO, Santiago C. Corrada, emphasized the campaign's creative accentuates Tampa Bay is "Ready to Play", "Ready for Adventure", "Ready to Relax", "Ready to Cheer", "Ready to Connect" and "Ready to Thrill" visitors at hotels, restaurants, and attractions of all sizes, including Busch Gardens® Tampa Bay, The Florida Aquarium, ZooTampa at Lowry Park, the Museum of Science & Industry (MOSI), and the Straz Center for the Performing Arts. "The world witnessed our region's resiliency in recent weeks as Tampa Bay fully reopened and welcomed visitors only days after dealing with back-to-back storms," said Corrada. "Fortunately, our destination's tourism and meetings infrastructure were unaffected. Our fall marketing campaign is designed with one central idea in mind - if travelers are looking for a place that is ready to show them adventure, relaxing vibes, and delicious dining, then Tampa Bay and its warm weather, blue skies, luxury hotels, MICHELIN- rated restaurants, and heart-stopping attractions is the place to be." Visit Tampa Bay will reflect on the campaign's results in late December and launch full-scale efforts in out-of-state and international markets in January. Intended to bolster the region's important tourism economy and its 59,000 jobs, these funds will support marketing initiatives with trade press, online travel agencies like Expedia and Booking.com and travel data partners like Epsilon and Adara, traditional advertising channels like print and outdoor, and paid social media influencers, among others. 1 Potential domestic travelers in places like New York, Chicago, Boston, Philadelphia, Atlanta, and international travelers in countries like Germany, United Kingdom, and Canada will see advertising and paid media designed to spread the word that Tampa Bay wants them to visit. Corrada underscored these efforts will ensure that Tampa Bay's full slate of events, from championship caliber sports teams to one- of-a-kind festivals can stay front of mind to entice potential guests "Traveling sports fans looking for a great venue don't have to look further than the Tampa Bay Buccaneers and Tampa Bay Lightning who are competing at a high-level," Corrada explained. "And with College Bowl Season and holiday events at our top attractions coming to our city in December, and the nation's third largest festival and only pirate invasion, Gasparilla, joyfully invading the region in January, there's treasure for anybody and everybody waiting for them in Tampa Bay in the coming months." ABOUT VISIT TAMPA BAY The hip, urban heart of Florida's Gulf Coast beats boldly in Tampa Bay, where active adventures, sky-high coasters, exotic wildlife, authentic culture, and award-winning, world-class cuisine await you. As a not- for-profit corporation certified by Destinations International's Destination Marketing Accreditation Program (DMAP), we collaborate with hundreds of partners to share Tampa Bay's captivating story with the world. Treasure awaits. For more information, visit our website. Ready to Play Thrill seekers, explorers, foodies, convention goers and laid-back vacationers rejoice! Tampa Bay is Ready to Play. Visit Tampa Bay is investing $6 million in sales and marketing efforts, including $1.4 million into a November and December paid-media campaign, aimed at reminding discerning travelers that now is the perfect time to plan their visit. Ready to Dine Thrill seekers, explorers, foodies, convention goers and laid-back vacationers rejoice! Tampa Bay is Ready to Dine. Visit Tampa Bay is investing $6 million in sales and marketing efforts, including $1.4 million into a November and December paid-media campaign, aimed at reminding discerning travelers that now is the perfect time to plan their visit. Ready for Adventure Thrill seekers, explorers, foodies, convention goers and laid-back vacationers rejoice! Tampa Bay is Ready for Adventure. Visit Tampa Bay is investing $6 million in sales and marketing efforts, including $1.4 million into a November and December paid-media campaign, aimed at reminding discerning travelers that now is the perfect time to plan their visit. Ready to Connect Thrill seekers, explorers, foodies, convention goers and laid-back vacationers rejoice! Tampa Bay is Ready to Connect. Visit Tampa Bay is investing $6 million in sales and marketing efforts, including $1.4 million into a November and December paid-media campaign, aimed at reminding discerning travelers that now is the perfect time to plan their visit.

Industry Briefs

READY TO PLAY? READY TO CONNECT? TAMPA BAY IS READY FOR YOU

Thrill seekers, explorers, foodies, convention goers and laid-back vacationers rejoice! Tampa Bay is ready to play and ready to connect. Visit Tampa Bay is investing $6 million in sales and marketing efforts, including $1.4 million into a November and December paid-media campaign, aimed at reminding discerning travelers that now is the perfect time to plan their visit.

Starting November 1 through the end of December, travelers in key domestic and international markets will see a brighter spotlight on Tampa Bay, illuminating the region's unique offerings and readiness to welcome visitors, despite the challenge of recent storms. Produced in conjunction with agency of record FKQ Advertising + Marketing, Tampa Bay's historical visitation data and perceptions about Florida in targeted markets following Milton and Helene were analyzed to develop the upcoming fall campaign.

Visit Tampa Bay's President and CEO, Santiago C. Corrada, emphasized the campaign's creative accentuates Tampa Bay is "Ready to Play", "Ready for Adventure", "Ready to Relax", "Ready to Cheer", "Ready to Connect" and "Ready to Thrill" visitors at hotels, restaurants, and attractions of all sizes, including Busch Gardens® Tampa Bay, The Florida Aquarium, ZooTampa at Lowry Park, the Museum of Science & Industry (MOSI), and the Straz Center for the Performing Arts.

"The world witnessed our region's resiliency in recent weeks as Tampa Bay fully reopened and welcomed visitors only days after dealing with back-to-back storms," said Corrada. "Fortunately, our destination's tourism and meetings infrastructure were unaffected. Our fall marketing campaign is designed with one central idea in mind - if travelers are looking for a place that is ready to show them adventure, relaxing vibes, and delicious dining, then Tampa Bay and its warm weather, blue skies, luxury hotels, MICHELIN- rated restaurants, and heart-stopping attractions is the place to be."

Visit Tampa Bay will reflect on the campaign's results in late December and launch full-scale efforts in out-of-state and international markets in January. Intended to bolster the region's important tourism economy and its 59,000 jobs, these funds will support marketing initiatives with trade press, online travel agencies like Expedia and Booking.com and travel data partners like Epsilon and Adara, traditional advertising channels like print and outdoor, and paid social media influencers, among others.

Potential domestic travelers in places like New York, Chicago, Boston, Philadelphia, Atlanta, and international travelers in countries like Germany, United Kingdom, and Canada will see advertising and paid media designed to spread the word that Tampa Bay wants them to visit. Corrada underscored these efforts will ensure that Tampa Bay's full slate of events, from championship caliber sports teams to one- of-a-kind festivals can stay front of mind to entice potential guests

"Traveling sports fans looking for a great venue don't have to look further than the Tampa Bay Buccaneers and Tampa Bay Lightning who are competing at a high-level," Corrada explained. "And with College Bowl Season and holiday events at our top attractions coming to our city in December, and the nation's third largest festival and only pirate invasion, Gasparilla, joyfully invading the region in January, there's treasure for anybody and everybody waiting for them in Tampa Bay in the coming months."

ABOUT VISIT TAMPA BAY

The hip, urban heart of Florida's Gulf Coast beats boldly in Tampa Bay, where active adventures, sky-high coasters, exotic wildlife, authentic culture, and award-winning, world-class cuisine await you. As a not- for-profit corporation certified by Destinations International's Destination Marketing Accreditation Program (DMAP), we collaborate with hundreds of partners to share Tampa Bay's captivating story with the world. Treasure awaits. For more information, visit our website.

Ready to Play

Thrill seekers, explorers, foodies, convention goers and laid-back vacationers rejoice! Tampa Bay is Ready to Play. Visit Tampa Bay is investing $6 million in sales and marketing efforts, including $1.4 million into a November and December paid-media campaign, aimed at reminding discerning travelers that now is the perfect time to plan their visit.

Ready to Dine

Thrill seekers, explorers, foodies, convention goers and laid-back vacationers rejoice! Tampa Bay is Ready to Dine. Visit Tampa Bay is investing $6 million in sales and marketing efforts, including $1.4 million into a November and December paid-media campaign, aimed at reminding discerning travelers that now is the perfect time to plan their visit.

Ready for Adventure

Thrill seekers, explorers, foodies, convention goers and laid-back vacationers rejoice! Tampa Bay is Ready for Adventure. Visit Tampa Bay is investing $6 million in sales and marketing efforts, including $1.4 million into a November and December paid-media campaign, aimed at reminding discerning travelers that now is the perfect time to plan their visit.

Ready to Connect

Thrill seekers, explorers, foodies, convention goers and laid-back vacationers rejoice! Tampa Bay is Ready to Connect. Visit Tampa Bay is investing $6 million in sales and marketing efforts, including $1.4 million into a November and December paid-media campaign, aimed at reminding discerning travelers that now is the perfect time to plan their visit.