Black Meetings & Tourism - OCTOBER HOTEL REVENUE EXCEEDS $100 MILLION FOR FIRST TIME IN HILLSBOROUGH COUNTY

Industry Briefs
OCTOBER HOTEL REVENUE EXCEEDS $100 MILLION FOR FIRST TIME IN HILLSBOROUGH COUNTY
Record Highs in Occupancy, ADR, and RevPAR Results in Best October on Record Autumn temperatures could not cool the hotel industry's stout start to Fiscal Year 2025 in Hillsborough County, with October's taxable hotel revenue surpassing $100 million for the first time ever. October hotel stays earned $101,711,839 in revenue and generated $6,155,987 in Tourism Development Taxes (TDT), setting a collections record for the month of October, nearly 28 percent higher than collections during the same period last year. October's hotel occupancy rate was 78.5 percent, a 14 percent increase over last October, with the Average Daily Hotel Room Rate (ADR) coming in at $166.21 and Revenue Per Available Room (RevPAR) at $130.51. Santiago C. Corrada "Robust TDT and hotel figures for October are a strong indication Tampa Bay's hospitality industry has sustained the positive momentum generated in 2023 and 2024," said Santiago C. Corrada, President and CEO of Visit Tampa Bay. "Ultimately, though, this success comes down to our Hillsborough County, City of Tampa, Temple Terrace, and Plant City leadership, and our more than 900 partners who are the backbone to our hospitality industry. They've set a benchmark for welcoming visitors that is second to none and made Tampa Bay a destination of choice." While the recent storms caused short-term displacement into Tampa hotels, the potential disruptions in visitor perception is being countered with a major marketing investment in domestic and international markets. Corrada highlighted that Visit Tampa Bay is dedicated to reminding all potential visitors, including the meeting and convention industry, that Tampa Bay is ready to play now. Specifically for convention industry professionals planning ahead, Visit Tampa Bay is ready to reward them now with a new meetings incentive. "Meetings and conventions generate business for every sector of our hospitality industry," said Corrada. "We have several meetings incentives to offer to further showcase to meeting professionals why Tampa Bay is the ideal choice for their next event. Incentives like this are one more way Visit Tampa Bay and our more than 900 partners aim to maintain momentum through 2025." ABOUT VISIT TAMPA BAY The hip, urban heart of Florida's Gulf Coast beats boldly in Tampa Bay, where active adventures, sky-high coasters, exotic wildlife, authentic culture, and award-winning, world-class cuisine await you. As a not-for-profit, private 501(c)(6) corporation accredited by Destinations International's Destination Marketing Accreditation Program (DMAP), we collaborate with hundreds of partners to share Tampa Bay's story with the world. Treasure awaits. For more information, visit their website .

Industry Briefs

OCTOBER HOTEL REVENUE EXCEEDS $100 MILLION FOR FIRST TIME IN HILLSBOROUGH COUNTY

Record Highs in Occupancy, ADR, and RevPAR Results in Best October on Record

Autumn temperatures could not cool the hotel industry's stout start to Fiscal Year 2025 in Hillsborough County, with October's taxable hotel revenue surpassing $100 million for the first time ever.

October hotel stays earned $101,711,839 in revenue and generated $6,155,987 in Tourism Development Taxes (TDT), setting a collections record for the month of October, nearly 28 percent higher than collections during the same period last year.

October's hotel occupancy rate was 78.5 percent, a 14 percent increase over last October, with the Average Daily Hotel Room Rate (ADR) coming in at $166.21 and Revenue Per Available Room (RevPAR) at $130.51.

Santiago C. Corrada

"Robust TDT and hotel figures for October are a strong indication Tampa Bay's hospitality industry has sustained the positive momentum generated in 2023 and 2024," said Santiago C. Corrada, President and CEO of Visit Tampa Bay. "Ultimately, though, this success comes down to our Hillsborough County, City of Tampa, Temple Terrace, and Plant City leadership, and our more than 900 partners who are the backbone to our hospitality industry. They've set a benchmark for welcoming visitors that is second to none and made Tampa Bay a destination of choice."

While the recent storms caused short-term displacement into Tampa hotels, the potential disruptions in visitor perception is being countered with a major marketing investment in domestic and international markets. Corrada highlighted that Visit Tampa Bay is dedicated to reminding all potential visitors, including the meeting and convention industry, that Tampa Bay is ready to play now. Specifically for convention industry professionals planning ahead, Visit Tampa Bay is ready to reward them now with a new meetings incentive.

"Meetings and conventions generate business for every sector of our hospitality industry," said Corrada. "We have several meetings incentives to offer to further showcase to meeting professionals why Tampa Bay is the ideal choice for their next event. Incentives like this are one more way Visit Tampa Bay and our more than 900 partners aim to maintain momentum through 2025."

ABOUT VISIT TAMPA BAY

The hip, urban heart of Florida's Gulf Coast beats boldly in Tampa Bay, where active adventures, sky-high coasters, exotic wildlife, authentic culture, and award-winning, world-class cuisine await you. As a not-for-profit, private 501(c)(6) corporation accredited by Destinations International's Destination Marketing Accreditation Program (DMAP), we collaborate with hundreds of partners to share Tampa Bay's story with the world. Treasure awaits. For more information, visit their website .