"The African American story is the story of America. And travelers' seeking this story are seeking cultural tourism, period because Black culture has been so foundational to our culture overall." Travelers' Interest in Black Heritage and Culture Report, Mandala Research.

The good news is that Black heritage and culture sells, and it sells to a wide swath of the traveling public! 36% of all travelers say the availability of African American cultural sites, attractions, and events, is important to their choice of destination.

Our decades of research on cultural travelers led us intuitively to know that black heritage and culture is as strong a draw as other aspects of cultural tourism, and we have the data to document that case.

Now you can access the data to build your case, increase, your budget allocation, and address these traveler's preferences at 40% off. (Discount code Special40).

Purchase the report here http://mandalaresearch.com/reports/.