Atlanta Convention & Visitors Bureau (ACVB) promotes Sheretha Bell to senior vice president, recognizing her exceptional dedication and invaluable contributions to the organization.

Bell has been promoted to senior vice president, marketing and brand strategy. In her new role, she will spearhead the strategic development and coordinated execution of ACVB's integrated marketing efforts. With nearly 24 years of experience at ACVB, Bell's extensive expertise will continue to shape the organization's brand strategy, positioning and voice across all channels and touchpoints. She will oversee audience engagement, creative partnerships, creative direction and brand leadership to ensure alignment with the company's mission, vision and strategic priorities. Bell's journey at ACVB began in August 2000 as a sales and marketing research specialist, and she has steadily advanced through various positions within the organization, most recently serving as vice president, brand.

Along with her contributions to ACVB, Bell is involved throughout the Atlanta community. She is an inaugural member of the board of directors for the Ice Cream Festival Foundation and serves as board brand strategist for the Lawrence Taylor Family Foundation, Project Future, Beyond the Books Academy Prep School and the strategic marketing consultant for For Peace I Rise: The Musical. She serves on the InnovATL and Atlanta Tech Week steering committees and is also a member of Metro Atlanta Chamber of Commerce's 2023 leadership cohort ATLeaders.